With over 54 million users, Etsy is one of the biggest platforms in the world, and a successful store can yield significant returns. However, not everyone can cultivate a successful store that sells with ease.
Most are struggling and it is down to not understanding the marketing component of running the store.
With 1.5 million sellers in the mix, the competition is going to be fierce, and marketing makes all the difference between those who sell and those who don’t.
Here are a few of the most important tips to consider when marketing an Etsy store.
Build The Brand
You want people to associate with the brand rather than your items. Do you have something that separates the business from the rest of the market? Is it customer service? Great photos? The colors of your store? You have to find a common strand which can then be replicated throughout your store.
You have to build a brand and make sure it does the selling for you.
It will take time, but this is a long-term marketing ploy you have to use and implement.
SEO Marketing Is Important
Search Engine Optimization is not just about ranking in on Google. You can also optimize your product listing and descriptions in Etsy so that they can be found more easily. You want to rank your website for keywords that people in the niche are looking for. If you ever pay attention to the successful sellers, they use this with incredible precision.
They optimize everything.
They find the most searched keywords and add them to everything they post up. SEO lets them sell well on the platform while the rest toil away looking for morsels.
Build An Email List
On the side of your page, add in a link where buyers can sign up and receive updates. You want to entice them into signing up for a free newsletter on the topic. You can then grab their email and continue to send newsletters with your advertisements. Services such as Aweber and GetResponse are relatively inexpensive and simple to use.
These are people who you will know are excited to come to Etsy and will click and read what is sent to them. An active email list is the best type of marketing because your subscribers have already shown interest.
Use these powerful marketing tips to start building a great brand that is going to sell with ease. An Etsy store has great potential for those who are willing to put in the hard work needed to succeed.
Your success is dependent on a robust marketing campaign.