Every business has its own method of attracting potential clients. Businesses that have already found their magic formula of attracting customers are successful in generating profits; while those that are still struggling for the magic recipe struggle with their market share.
Business signs are a great way of attracting your customers because if you have a catchy business sign, your customers and potential customers will remember your business effortlessly. You will not need to remind them about who you are; instead they will know you by your business sign.
A catchy business sign will retain loyal customers to your business. Elle Smith is talking about the importance of business sign in this post at Small Business:
The Importance of the Look of Business Signs
by Elle Smith
No matter how acclaimed or favored your small business may be, one of the most critical aspects of your public appearance is your business sign. This important form of communication quickly and cost-effectively spells out who you are and what you have to offer. When a business sign is carefully designed and maintained, the need for other forms of advertising is greatly reduced, according to the Small Business Association.
First Impressions Count
The graphic presentation of your business sign is both an important first impression for new customers and a marketing tool that brands a consistent image into the mind of your repeat customers. Most small businesses put a great deal of thought into how signage, logos and other brand identity appear to the public — at least initially. After the company has been chugging along for a while, however, signs may take the back burner to more important operating issues. Tattered signs, burned-out light bulbs or careless typos reveal sloppy habits, and can even turn off customers, according to values-based business pioneer Michael Phillips. Small business owners should frequently assess the condition, look and placement of their signage.
So, after reading this story, you should understand why it is so important to pay attention to business signs that grab attention of your customers.
Roy H. Williams is throwing light on the same concept in this post:
Creating Memorable Business Signs
Make your business signs stand out with these proven attention-grabbing tips.
ROY H. WILLIAMS
The purpose of advertising is to increase the public’s awareness of you. What better way than through good signage?
Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.
The five most common mistakes made in business-sign design are:
attempting to be understated or elegant;
attempting to “fit,” or blend into, the surrounding environment;
including too much information; and
placing the sign too high. (The eyes of drivers tend to stay focused at windshield height. Low signs are better in town. Tall signs are better on freeways where they’ll be read–at windshield height–from great distances.)
In this video, Valuetainment is talking about signs that you are winging your business:
So, get custom business signs that are well-suited to your business needs and reap the benefits of customization by watching your sales grow.