Many individual roofers and long-established roofing contractors find that they are not able to keep up with the array of tasks that need to be attended to when it comes to general business administration, promoting and advertising their products and services – and still trying to get the physical work done as well. However, there are quite a few different products, services and resources that can be of tremendous help to them in this regard.
Although this may seem unusual, many roofers don’t realize just how many products and services Google has to offer that can help them manage virtually every aspect of operating their businesses. Some of the most popular options on offer from the search giant include Gmail, Calendar, Drive, Docs, Google Analytics, Google + and Hangouts – all of which offer a range of free and/or paid-for options to suit everyone. Each of these applications and tools are able to help roofers plan various aspects such as client meetings, job handovers, and service and product promotions, store valuable information and keep track of emails between new and existing clients and much more.
This is by far one of the best platforms to use when managing their company websites – roofers and roofing companies that don’t have established websites yet should make this a priority if they still want to be in business within the next few years. WordPress offers one of the easiest content management systems around, and there are numerous plugins that can help with essential tasks such as scheduling posts, site design, analytics, AdWords, search engine optimization (SEO) and even with seemingly small tasks such as photo resizing and social media promotion – the available variety is virtually endless. After all, more than 75 million happy WordPress users cannot be wrong.
An Updated Website
Many roofing companies think that the hard work is done as soon as their websites go live. However, this is not the case, as Google now penalizes websites that are not updated regularly. As a result, it is essential for roofing websites to be updated as often as possible – preferably once a month or so at least. Types of content that can be updated include blog posts and/or photos of work that has been completed for various clients. This will enable potential new clients to see the quality of workmanship that is provided, and the blog posts can be used to keep them updated with regards to any new developments in the roofing industry that could be of benefit to them.
In addition to the above mentioned resources, every business owner can benefit from having a tax expert on their side. This prevents them from having to waste endless hours trying to navigate IRS documentation and file returns each year. Most roofers who make use of resources like these find that they enable them to focus on the more important tasks – such as getting the actual work done and ensuring that they keep their customers happy.